Amsoil President A.J. Amatuzio
I had the pleasure recently, along with AMSOIL Vice President, Marketing and Communications Kevin McBride, to participate as a guest on a popular local talk radio show. The discussion centered on my ties to the community, my upbringing in a local blue collar neighborhood and the value AMSOIL provides as a company to the area’s economic well-being. The talk turned, as it invariably does, to our development of the first synthetic motor oil and its superiority over conventional oil.
Kevin and I explained, as always, that the idea for synthetic oil came to me while serving as a jet fighter pilot. With every jet engine in the world using only synthetic oil, it seemed logical at the time to assume that the same performance benefi ts synthetics brought to aviation would transfer effectively to cars, trucks and other internal combustion engines. We went on to summarize the product’s development from the early 1960s to the ultimate introduction of the world’s first synthetic motor oil for automobiles in 1972.
One listener called and asked about the difference between synthetic and conventional lubricants. We explained, essentially, that synthetic base stocks are man-made and contain none of the impurities inherent in conventional petroleum base stocks. We mentioned how AMSOIL motor oils contain no wax, which was particularly relevant on that day with temperatures stuck in the minus twenty degree range. The listeners learned that it takes more than a good battery to turn engines over at those temperatures.
Another caller expressed concern about another well-traveled issue – warranties. “Will installing AMSOIL motor oil in my new vehicle void the manufacturer’s warranty?” the caller asked. The answer, of course, was no, and the listener learned about the Magnuson Moss Act, which, in short, states that original equipment manufacturers cannot dictate the use of a specific after market product unless that product is provided free of charge. As long as the product in question meets the appropriate criteria, it is okay to use. In our case, as long as the lubricant being used is the appropriate viscosity grade and meets the designated service requirements, it cannot void the warranty. Other callers had questions on extended drain intervals, product availability and the compatibility between synthetic and conventional oil.
As the calls continued, it occurred to me that even though the radio show was of the local variety and a large percentage of the audience was familiar with AMSOIL and, I suppose, me, there was still a lot they didn’t know. Even after 35 years the great majority of consumers remain unfamiliar with the many benefits that synthetic lubricants, and AMSOIL in particular, provide. There is a huge market yet to tap, and it all points to opportunity – opportunity for sales and opportunity to build your personal groups through sponsoring.
With the current state of the economy and the relative lack of employment security, the time has never been better to share the AMSOIL business opportunity with potential Dealers. Sponsor, sponsor, sponsor. I have preached it from the very beginning, and those Dealers who have been most successful in their AMSOIL businesses are testimony to it; the fastest, most efficient and most effective way to build an AMSOIL Dealership is by sponsoring motivated individuals as AMSOIL Dealers.
It all starts with our products. Educate potential Dealers on the quality of our products. Use the Comparative Motor Oil Testing brochure inserted in this issue of your Action News to show people that AMSOIL motor oil is far superior to other oils. This revised edition compares AMSOIL 10W-30 to 10 competing conventional, synthetic and synthetic blend motor oils. All testing was done in accordance with American Society of Testing and Materials (ASTM) test procedures, which means any of the competitors could run their own tests and challenge our results. We won’t, of course, be challenged. The test results speak for themselves. If other companies don’t like the fact that their products don’t measure up to ours, I challenge them to improve their products.
All potential AMSOIL Dealers can be assured that when they represent AMSOIL products, they represent the absolute best. They can also be assured that the only limitations to the AMSOIL business opportunity are the limitations they place on themselves.
A. J. Amatuzio
