From the President’s Desk—
Invitations come to me periodically from a variety of organizations requesting I appear as a guest speaker at different types of events or social affairs. I received one recently from the Minnesota National Guard Enlisted Association to speak at its 40th Annual State Conference. I was honored, of course.
Invariably, however, these organizations want me to talk about what it takes to become successful, and, unfortunately, I have no clear-cut answer to that. There is no formula for success. I can only relate what I have done in my life as a jet fighter pilot and president of AMSOIL, and I remind them, with certainty, that success comes most often to those who work hardest to achieve it. You will never hear me claim to be the smartest guy in the world, but I have been blessed with a considerable amount of common sense and an overwhelming abundance of determination.
I see those same traits in AMSOIL Dealers, and throughout the years I have taken great pleasure in watching Dealers prosper. I respect the effort it requires. I respect, also, the obstacles you face daily and the sacrifi ces you make to achieve success as AMSOIL Dealers.
I firmly believe that the harder a person works, the more a person deserves, and I can personally guarantee that the AMSOIL business opportunitywill continue as a real and viable option for those who are seriously seeking fi nancial security and the freedom to control their own destinies. Nothing would please me more than to see every Dealer, some day, step back from the daily grind and live comfortably off the on-going income their AMSOIL business will provide.
From the corporate perspective, I am extremely optimistic. Our raw material costs have come down in recent months, and we have been able to pass those savings on to our Dealers and customers in the form of an across-the-board price decrease. And, if this current trend continues, an additional price decrease may follow. Additionally, we have made adjustments to the commission structure, which will provide even greater overall income for Dealers. Today, the AMSOIL Dealer business opportunity carries more potential for profi t than it ever has. Dealers are now reaching the Direct Jobber level by selling only seventy percent of what was necessary just twenty years ago.
There are other variables working in our favor. Studies show that consumers are keeping their cars, trucks, motorcycles and other equipment longer than in the past. They will want to protect these vehicles for longer periods of time and are more inclined than ever to use the most effective lubricants money can buy.
You can rest assured, also, that AMSOIL will remain poised on the leading edge of product development. We continually research the newest technologies and develop formulations that consistently outperform the competition. Dealers and customers can expect to see some exciting new products in the very near future.
Our marketing efforts will continue, too. As I write this column, several corporate employees are preparing to attend Daytona Bike Week, an event at which we are the exclusive official oil. This, in combination with our official oil status of the Sturgis Motorcycle Rally and a soon-to-be-announced AMA partnership, solidifies us as a legitimate leader in the motorcycle oil market. I will mention also that testing for the updated edition of our Motorcycle Oil White Paper is nearly complete, and it will, without doubt, turn more than a few heads in the industry.
On a fi nal note, as we work our way through the issues confronting our economy today, I am totally confident that AMSOIL Dealerships and AMSOIL INC. will only become stronger. We’ll keep our noses to the grindstone, and we’ll control our own future.
