Many people ask me how come they can’t find Amsoil at places like Auto Zone, Discount Auto, most quick lubes or Wal-Mart.
Amsoil did try retailing their products in stores back in the early 1970′s and the growth was dismal. Amsoil makes the best motor oil in the world, 2nd to none, and that is proven with industry standard ASTM tests. It makes engines, transmissions and drivetrains last much longer than the car and motorcycle manufacturers designed them to and is the only company that makes motor oil last up to 1 year or 25,000 miles, and 35,000 miles respectively, before needing it to be drained. Long lasting oils that save customers money are NOT part of retailer’s business. What may be part of YOUR best interest is not part of THEIR best interest.
Many auto and retail stores sell motor oil as a “loss leader” just to get foot traffic in the door so that they can make money on high margin items like cheap oil and air filters, windshield wiper blades, rags, tools, car wax, etc. The agenda of these companies is to have you come in and have you come in often. That 3,000 mile oil change is the biggest scam to help them pull this off. The last thing they want is to sell people motor oils like Amsoil that last up to 1 year. With the 3,000 mile oil being sold, this gives people a reason to keep going back to the store many times per year. If everyone sold Amsoil, hardly anyone would ever show up until they hit that one-year mark. Their agenda is not about saving you money on fuel by selling you a better oil or giving you the convenience of having to only do an oil change once per year. There’s no profit in that. And to think, as long as they sell the cheap stuff, they don’t need to have highly paid knowledgeable employees on staff to be around to answer questions. If they carried Amsoil, then somebody would have to be around to answer questions, such as me.
To get around selling Amsoil in local stores, they have independent dealers, such as myself, to help facilitate sales. Dealers are not required to carry inventory as Amsoil drop ships to all customers. Dealers are used to give tech support over the phone, email or through the mail to the customers allotted to them. When Amsoil switched over to independent dealers, like me, their company grew about 5x the size in the very next year in business.
Over the years, customers complained that the oil took too long to ship or that shipping charges would be too expensive if they lived far from a distribution warehouse. Therefore Amsoil has strategically placed warehouses all across the US and Canada to speed up shipping times and keep shipping costs at a bare minimum. Amsoil makes no profit on shipping and only charges what UPS charges them (unlike many mail order companies that like to gouge people on shipping.) Orders are placed to a single toll-free number during business hours and then the order is dispatched to the closest warehouse located near you. You can order on-line, but doing it the first time is easier when you speak with an operator and then you can register as a “preferred customer” to get additional discounts.
Here are all of the fulfillment centers that Amsoil ships from. The one closest to you is the one that ships to you:
Further shipping information can be found here:
People who are in Amsoil’s computer system and registered as “authorized dealers” or “preferred customers” can go to the warehouse and pick up locally if they happen to live close by.
Amsoil drop-ships using UPS. Placing an order is as simple as picking up a phone and making a phone call, thus eliminating the ordeal of having to drive all over town looking for a local dealer. A simple phone call and your order can arrive sometimes as fast as the very next day. And if there were local dealers, what dealer do you think is going to be sitting around waiting by the phone or checking email to answer your questions and send you technical data sheets on any of the oil that you were considering on buying the way I would? That would require too much overhead at a fast-paced retail store.
Since so many people commonly ask me about this, so I would like to focus on three of the most popular AMSOIL synthetic oil products for gasoline engines: the 10W-30 and 5W-30 synthetic motor oils and the 0W-30 Severe Service synthetic motor oil. I will review each without going into complicated technical descriptions so you have the correct information to know what to use in your vehicles and/or recommend for your customers.
Before we get started let me explain the basics of viscosity and oil nomenclature: For example a 10W-30, 5W-30 and 0W-30 oil are all 30 weight oils. The differences occur in that the 10W, 5W and 0W each is a little bit different in cold weather (W stands for Winter). The 10W-30 acts like a 10 weight oil in winter weather until it warms up and then it is a 30 weight oil. The 5W-30 oil acts like a 5 weight oil in winter weather and when it warms up is a 30 weight oil. Same theory holds true for the 0W-30 oil. The differences are ever so slight that you would not be able to differentiate which one was in your engine without the use of specialized engine testing equipment. In fact 5W, 10W and 0W are strictly empirical numbers. In order to discern the differences one needs to review the kinematic viscosity of each lubricant. Kinematic viscosity is measured in Centistokes and is essentially the amount of time, in Centistokes, it takes a lubricant to flow through a fixed orifice at both 100 deg. Celsius and 40 deg. Celsius. For example, the kinematic viscosity, at 40 deg. C or AMSOIL 5W-30 is 59.5, AMSOIL 10W-30 is 66.1 and AMSOIL 0W-30 is 57.3. So as you can see the values are extremely close to each other.
In respect to the 5W-30 vs. the 10W-30 there are virtually no major differences other than the 10W-30 is formulated for turbocharged engines. Therefore when you use it in a non-turbocharged engine you get that extra measure of protection. The 5W-30 is often used by those customers that go exactly by the book and will only use what their owners manual says. Even though the price is the same I always attempt to sell them on the superiority of the 10W-30.
In addition, when these CAFE tests are run they are run under strictly controlled conditions and with specially tested/supplied lubricants and fuels which are all within specifications, but optimized to provide the best characteristics of each specification. In fact, they don’t even use standard pump grade fuel like is sold at retail gas stations. They use Indoline. That is why your vehicle rarely will achieve the fuel economy numbers stated on the window sticker.
Remember, the auto manufacturers are looking out for their best interests and profits, not yours. They figure if you get 100,000 to 150,000 miles out of your engine without any major problems then your satisfied & will trade it in or sell it and buy another one soon. With AMSOIL you will far exceed those mileage values and your vehicle(s) will be better protected, last longer and provide much better performance.
Also, I will explain that any Series 2000 or Series 3000 product AMSOIL manufactures is the best of the best. It is AMSOIL’s super premium product, usually rated for extreme Severe Service and/or racing applications, but can be used in any application such as everyday driving, racing, severe service or other demanding applications.
AMSOIL’s Signature Series 0W-30 Synthetic motor oil is based off the chemestry from AMSOIL’s racing oil. The product code is SSO01 for a case of quarts or SSOQT for individual quarts. It outperforms every other synthetic and petroleum oil on the market , including Castrol and Mobil 1 5W-50 weight oils! The 0W-30 Series is a 35,000 mile/1-year motor oil. That means you can leave it in your engine for 35,000 miles or 1-year, whichever comes first. If you haven’t put 35,000 miles on in 1-year then I recommend performing oil analysis testing prior to continued use, or just change your oil once a year. Pretty simple and easy to remember. The AMSOIL Absolute Effeciency filters (EAO) requires changing at 25,000 mile or 12 month intervals (whichever comes first). With this oil you will notice improved fuel economy due to reduced friction and increased performance and smoother operation. I recently put this in my new BMW. I removed the Castrol synthetic and put in the 0W30 and saw a 2 MPG gain improvement.
The 10W-30 product code is ATM01 for a case of 12 and ATMQT for individual quarts. The 10W-30 synthetic oil is a 25,000 mile/1-year motor oil. The 10W-30 is a very good oil for all gasoline engines. You should also notice a fuel economy and performance improvement with the AMSOIL 10W-30 as well.
The performance and fuel economy improvements usually do not happen instantly. You need to drive the vehicle to allow the detergents in the AMSOIL to clean the petroleum oil deposits from the microscopic valleys in the steel and aluminum of your internal engine components. As it cleans the deposits out, AMSOIL molecules which are uniform in size and shape, and do not change size or shape with extreme heat or cold, will fill those valleys which will provide for a uniform layer of AMSOIL synthetic molecules on the surface layers of your engines internal components. That is why you will notice smoother, more responsive operation and a fuel economy improvement. If you have an engine with more than about 40-50,000 miles I recommend you use a can of AMSOIL engine flush prior to changing over to AMSOIL in order to clean out the increased amount of petroleum deposits which are present in higher mileage engines.
I hope this brief explanation helped you understand what is happening in your engine with AMSOIL. I tried to explain a highly complex chemical and mechanical process in a way that everyone can understand.
That’s all for this e-mail. In future e-mails I will cover many more important aspects of the various AMSOIL products and their applications as well as other lubrication, filtration and business information.
I would like end this e-mail by letting you know what a truly wonderful company AMSOIL is. I cannot say enough positive things about the company and the products. I am very proud to be associated with such a quality company and am confident you would be also.
Prior to calling, you can see what filters and oil is recommended for your vehicle by first visiting this web site: http://motoroilinfo.com/goto/amsoil-product-application-guide Click on the red button in the middle that says “Application Guide”.
** ORDER INFORMATION ** (if you want it right now before waiting for the catalog)
To order, you can call the toll free # weekdays between 7 AM to 5 PM CST at 1-800-956-5695.
IMPORTANT: Give customer I.D. 1254295 prior to ordering.
On the web page I did mention the word “Discount”.
Here’s something that a lot of people do not know about that will save them money: Tell the operator that you wish to become a “Preferred Customer” for $10 for 6 months or $20 for 12 months and the cost of all of your motor oil, filters, transmission fluid and anything else Amsoil sells will be discounted between 20 to 25%.
Please reply to this email and tell me what kind of oil you would be interested in and I can send you technical data sheets on that particular oil whether it be motorcycle oil, diesel oil, 0W30, European, etc. The technical data sheets list the service life of the oil along with other important information.
For after-hours and weekend phone orders up to 10 PM, call
1-702-376-1298
For all on-line orders, only use http://motoroilinfo.com/goto/amsoil-store
